B. Boone, Jr. chairman of
Boone Newspapers, Inc. (BNI), outlines the BNI philosophy:
We seek to produce the highest quality product the economics
of the community served can support. And then, by ingenuity and imagination,
we strive for a higher quality in an effort to serve and build that community.
and quality profits, are inseparable over time. Achieving such requires
being associated with quality people in quality facilities.
Quality products relate
to news and editorial content, advertising, composition, printing and
distribution. Our aim, when our product is compared to another's in a
comparable market, is to be judged superior. The communities we serve
deserve no less, doing so is vital to the future of that community and
Quality profits begin
by spending less than we take in as revenue. We seek to pare costs to
their basics. Then through ingenuity and imagination proceed to maximize
revenues. The achievement of the proper "mix" here is basic
Quality people are
compensated accordingly. BNI seeks to compensate those who lead the company
and produce its products well above average. Our goal is to be generous
with those who build our company and make our reputation. BNI further
seeks to compensate those who lead the company, and its newspapers and
shopping guides, through ownership and/or its equivalency.
mean different things in different places at different times. Our company
began as a highly-leveraged operation and is managed in that manner now.
Our "pot of gold" needs to remain at the end of the rainbow,
something we strive to reach for our communities, our associates and ourselves.
We seek to maximize what we have in buildings and equipment, because we
value good working conditions for those associated with us. We put every
available resource toward achieving our standards.
Our philosophy is
not original to BNI. It was derived from my work for and association with
Carmage Walls, the association with my father, Buford Boone, and numerous
other accomplished publishers associated with Mr. Walls and his family
over the years.