IIn 1884 Alexander City had become a thriving mercantile center. It was evident the town needed boosting, advertising and expanding generally. Adolphus Longshore, who had taught school, practiced law and been greatly interested in the upbuilding of his new hometown, sensed this situation and acquired a printing press. In a short while Alexander City's first newspaper "The Beacon" was on the market.
The name was well chosen; this weekly messenger was in truth a light shining far and near. After changing hands a number of times, the paper was purchased in 1892 by Capt. J.D. Dickson and the name was changed to one that has held for more than a century ... "The Outlook."
Later The Outlook was sold to Mr. Fitz. O. Hooton, who was the sole owner, editor and publisher for more than 20 years. J.W. Hammer was editor until about 1912, next was William R. Jordan, E.C. Hall from 1925-1941 and Kenneth Bell from 1941-1944. J.C. Henderson purchased The Outlook in 1944 from Tom Russell. Henderson owned and published the newspaper and also wrote a column, which became one of the longest-running columns in the South.
Boone Newspapers purchased The Outlook from Henderson in 1974. Kenneth Boone purchased The Outlook from Boone Newspapers, Inc. in 1991 and currently owns the paper. The Outlook?s parent company is Tallapoosa Publishers, Inc., which also publishes a weekly newspaper, The Dadeville Record, and a slick monthly magazine called Lake. The Outlook is updated daily at www.alexcityoutlook.com.
The Outlook strives to:
the news of our community honestly, fairly and with integrity;
a leadership role and act as a positive influence in our community;
commerce and promote business through advertising;
our readers useful, interesting and entertaining information in every
local news, without exclusion;
for excellence in every facet of our operation;
for the welfare of our employees;
above all, treat our readers, our advertisers and our community as we
would want to be treated ourselves.
All of TPI’s publications reach a total of 20,000 households in the Lake Martin region.
All of TPI's publications reach a total of 20,000 households in the Lake
The Outlook publishes Tuesday-Saturday; the Dadeville Record publishes
Thursdays. The Wednesday edition of The Outlook is total market coverage
product that reaches 16,000 households in the greater Lake Martin area. Lake
magazine is a slick, high-quality free monthly magazine distributed in more
than 100 locations around Lake Martin.
Numerous awards from the Alabama Press Association for news and advertising, including General Excellence in from 1995-1999. In 2004 The Outlook earned second place honor in the General Excellence category.
Tallapoosa Publishers employees participate in Kiwanis, Boys & Girls Clubs of America, the Alexander City and Dadeville Area chambers of commerce, Alexander City Chamber of Commerce economic development committee, American Cancer Society’s Relay for Life, United Way, Rotary Club, Alexander City Jazz Festival, Jett Williams Reunion Committee, and much more.
about the Alexander City community.
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